1994 Marketing and Planning Systems (MaPS) founded
2004 MaPS joins the
Kantar Millward Brown family
2016 The Analytics Practice within
Kantar Millward Brown is formed
Seeing an opportunity to serve clients differently, the company was created to bring together the analytic talents of a management consulting firm and elite statistical expertise to solve the most challenging marketing problems.
This model resonated and we built deep, long-term relationships with an elite set of Fortune 500 companies. Our first client remains with us today, 20+ years later. Over time we also expanded the breadth of our analytic capabilities by joining the Kantar Millward Brown family.
Seeing another opportunity to serve clients better, we brought together the analytic consultants, marketing and data scientists, and technology experts from Kantar Millward Brown and Analytics Quotient, to form a new group dedicated to helping clients leverage the power of analytics to solve their most challenging marketing problems in a world of exploding data.
Click here for more information on the Analytics Practice, within Kantar Millward Brown